Guides
Plain-English guides to websites, SEO and getting found locally — written for sole traders and small businesses.
Hiring a Web Designer? 8 Questions to Ask First
Choosing someone to build your website is a big decision for a small business. These eight questions will tell you most of what you need to know before you sign anything.
How to Set Up Your Google Business Profile Properly
For most local businesses, your Google Business Profile does more for enquiries than your website. Here's how to set it up properly, step by step.
Why Websites Need Looking After, Not Just Launching
A website launch feels like a finish line. In practice, a site that never changes quietly becomes less effective over time.
What Actually Happens in an SEO Audit (And Why It's Not Scary)
"SEO audit" sounds like something only a big company needs. For a small business it's usually much simpler than that, and much more useful than the name suggests.
What a Small Business Website Actually Needs (And What It Doesn't)
It's tempting to think a website needs to do everything. In my experience, that's usually the opposite of what actually helps a small business.
5 Repetitive Tasks You Could Hand Off to Automation This Month
You don't need to be a tech company to benefit from automation. Here are five time-sinks small businesses usually hand off first.
What Should a Small Business Website Actually Cost?
One of the most common questions I get, and one plenty of agencies dodge. Here's a straight answer on what drives the price of a small business website.
The Sole Trader SEO Checklist
SEO sounds intimidating, but for a one-person or small business it mostly comes down to a handful of basics. Here's the checklist I actually use.
5 Signs Your Website Is Costing You Customers
If you built your own website, or it's been sitting untouched for a year or two, it might be doing more harm than good. Here are five signs worth checking today.
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